You may remember Xiaomi as it’s popularly known as the “Apple of China”, and hired Google’s Hugo Barra recently. A month ago, the company introduced its flagship handset, Xiaomi MI3, which was also expected to hit international markets as well.
At the time of launch, the company didn’t give any exact availability date. But, the company’s co-founder Liwan Jiang announced on Weibo (Chinese Twitter alternative) that the Tegra 4 powered version of Xiaomi Mi3 will go on sale starting October 15th. The Tegra 4 version is compatible with TD-SCDMA for China Mobile 3G networks.
Specifications and Features
There were no details about the Snapdragon version or its availability date. Rumors suggest that Xiaomi MI3 has yet to go into production. The Snapdragon 800 powered Mi3 is WCDMA compatible, which works on most cellular networks worldwide. This makes it a versatile option for international users who rely on different network standards.
Xiaomi MI3 features a 5-inch full HD display boasting a resolution of 1920 x 1080 pixels, which ensures a crisp and vibrant viewing experience. The device is powered by 2GB RAM, which should be sufficient for most multitasking needs. The 3,050 mAh battery is another highlight, promising extended usage without frequent recharges.
The camera setup is impressive as well, featuring a 13-megapixel Sony camera on the rear, which is known for its high-quality image sensors. The front camera is a 2MP shooter, suitable for video calls and selfies. On the storage side, Xiaomi MI3 offers two variants: 16GB and 64GB. The handset comes with an affordable price tag of $327 for the 16GB version, while the 64GB version would set you back $408.
Market Position and Strategy
Xiaomi has always been known for offering high-quality devices at competitive prices, and the MI3 is no exception. By pricing the MI3 affordably, Xiaomi aims to capture a significant market share, not just in China but globally. The company’s strategy of hiring high-profile executives like Hugo Barra from Google also indicates its ambition to expand its footprint internationally.
The choice of two different processors—Tegra 4 and Snapdragon 800—shows Xiaomi’s intent to cater to different market segments. The Tegra 4 version is tailored for the Chinese market, specifically for China Mobile’s 3G network, while the Snapdragon 800 version is aimed at international markets. This dual-approach strategy could help Xiaomi in optimizing its supply chain and meeting diverse consumer needs.
Moreover, the MI3’s design and build quality have been compared to premium devices from other leading manufacturers, earning it the nickname “Apple of China.” This comparison is not just about aesthetics but also about the overall user experience, which Xiaomi has focused on improving with each iteration of its devices.
The Xiaomi MI3 is a well-rounded smartphone that offers a lot of value for its price. With its high-end specifications, competitive pricing, and strategic market positioning, it is poised to be a strong contender in the global smartphone market. As Xiaomi continues to innovate and expand, it will be interesting to see how it shapes the future of mobile technology.
Source: GizChina
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