Microsoft has today released a press statement to clarify the details that were circulating yesterday regards their new next-generation Xbox One games console collecting data from owners for marketing purposes.
Earlier this week Microsoft’s corporate VP of marketing and strategy, Yusuf Mehdi, made a presentation at the Association of National Advertisers Masters of Marketing Conference in Phoenix, Arizona which caused the storm about how they were going to resell the mined data from their Xbox One consoles.
The title of the presentation by Yusuf Mehdi was “Xbox One’s Data Treasure Trove Could Reshape Marketing.” and today Microsoft has released a new statement to try an put Xbox gamers minds to rest, stating that they will not collect data if the owner of the Xbox One console does not want it. Microsoft explained to the Eurogamer website:
“The comments in Ad Age attributed to Yusuf Mehdi were not in relation to Kinect. We do not have plans to target ads or content to you based on any data Kinect collects. We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so.
Furthermore, we will give you a clear explanation of what is collected and how it will be used. Importantly, we do not collect your personal information to share or sell to third parties, and you are fully in control over what personal data is shared.
We have strict policies to protect your privacy and these policies will continue to be upheld with our next generation product.”
To view the original article and the Advertising Age report that started the storm about privacy concerns with gamers, jump over to our previous post.