Microsoft has announced via their Major Nelson website that they have reduced the price of their Xbox 360 Kinect motion controller. Bringing its price down to $109.99 in the US, together with North America, Latin America, and Asia Pacific regions where Kinect is sold, from today.
Xbox 360 games in Australia and New Zealand will have to wait until October 4th for the price to be applied by Microsoft in their countries. There are no price drop plans for EMEA and Japan.
The Major Nelson website reads: “Today we are announcing a new price for Kinect. The new permanently reduced price will be US $109.99 in US. There will be also a permanently reduced price in North America, Latin America and Asia Pacific regions where Kinect is sold. Additionally, on October 4, the Kinect sensor will be available for a permanently reduced price in Australia and New Zealand.”
Impact of the Price Drop
The price reduction of the Kinect motion controller is a strategic move by Microsoft to make the device more accessible to a broader audience. By lowering the price, Microsoft aims to attract new customers who may have been hesitant to purchase the Kinect at its original price point. This move is expected to boost sales and increase the user base of the Xbox 360, thereby enhancing the overall gaming experience for more players.
The Kinect motion controller, which was initially launched in 2010, revolutionized the gaming industry by allowing players to interact with their games using body movements and voice commands. This innovative technology eliminated the need for traditional controllers, making gaming more immersive and engaging. With the new price point, more gamers can now experience the unique features of the Kinect.
Future Prospects and Market Strategy
Microsoft’s decision to reduce the price of the Kinect also reflects their commitment to staying competitive in the gaming market. With the rise of other gaming consoles and motion-sensing technologies, it is crucial for Microsoft to maintain its market share. The price drop is a tactical response to the growing competition from other gaming platforms such as Sony’s PlayStation Move and Nintendo’s Wii.
Moreover, the price reduction could pave the way for future developments and updates to the Kinect technology. By expanding the user base, Microsoft can gather more feedback and data to improve the Kinect’s functionality and performance. This could lead to the introduction of new features and enhancements that will further elevate the gaming experience.
In addition to gaming, the Kinect has also found applications in other fields such as education, healthcare, and fitness. For instance, educators have used the Kinect to create interactive learning experiences for students, while healthcare professionals have utilized the device for physical therapy and rehabilitation exercises. The price drop could encourage more institutions and individuals to explore the potential of the Kinect beyond gaming.
In conclusion, Microsoft’s decision to reduce the price of the Xbox 360 Kinect motion controller is a significant move that is likely to have a positive impact on sales and user engagement. By making the device more affordable, Microsoft is opening up new opportunities for gamers and non-gamers alike to experience the innovative technology of the Kinect. As the company continues to evolve and adapt to the changing market, it will be interesting to see how the Kinect and other Microsoft products develop in the future.
Source: Major Nelson
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