This week, the Windows Phone MarketPlace reached a significant milestone by surpassing the 30,000 app mark and opening up to accept Mango application submissions from developers. This development marks a crucial step in the evolution of the Windows Phone ecosystem, as it aims to provide a richer and more diverse selection of applications for its users. The opening of the MarketPlace doors for application submissions has happened on time, just as Microsoft’s Windows Phone Marketplace Senior Director Todd Brix had explained it would back in July.
Streamlined Submission Process
Microsoft is hoping to have new applications submitted, processed, and ready to be added to the MarketPlace within a couple of days. This quick turnaround is designed to ensure that the new wave of Mango phones, which are expected to launch very soon, will have a robust selection of applications available from day one. This efficiency in processing submissions is a testament to Microsoft’s commitment to providing a seamless experience for both developers and users.
Expanding Global Reach
In addition to opening up the MarketPlace for Mango application submissions, Microsoft is also encouraging game developers to submit their games to the 19 new Mango markets. These new markets include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden, and Taiwan. This expansion is a strategic move to increase the global footprint of the Windows Phone platform and to attract a more diverse user base.
By opening up these new markets, Microsoft is not only providing developers with more opportunities to reach a wider audience but also enhancing the overall user experience by offering a more extensive range of applications and games. This move is expected to drive more developers to the platform, thereby increasing the variety and quality of apps available to users.
Developer Incentives and Support
To further encourage developers to create and submit applications, Microsoft has been offering various incentives and support programs. These include detailed documentation, development tools, and even financial incentives for top-performing apps. By providing these resources, Microsoft aims to lower the barrier to entry for new developers and to foster a thriving developer community.
Moreover, Microsoft has been actively engaging with the developer community through events, webinars, and forums. These interactions provide developers with valuable insights and feedback, helping them to create better and more innovative applications. This collaborative approach has been instrumental in building a strong and vibrant ecosystem around the Windows Phone platform.
Looking Ahead
As the Windows Phone MarketPlace continues to grow, it will be interesting to see how it evolves and adapts to the changing landscape of mobile technology. With the upcoming launch of new Mango phones and the expansion into new markets, Microsoft is well-positioned to make a significant impact in the mobile industry. The company’s focus on providing a seamless and efficient submission process, coupled with its efforts to support and incentivize developers, bodes well for the future of the Windows Phone platform.
The recent milestones achieved by the Windows Phone MarketPlace are a clear indication of Microsoft’s commitment to building a robust and dynamic mobile ecosystem. By continuing to support developers and expanding its global reach, Microsoft is laying the groundwork for a successful and sustainable future for the Windows Phone platform.
Source: Microsoft
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