Over the weekend, Microsoft released a new video campaign for its Windows 8 operating system, which will be launching later this month on October 26th, 2012.
Now, Microsoft has released the first video advert for its new Surface Tablet, which will also be running their new Windows 8 operating system once officially launched. Watch the video after the jump to see it in action.
Features Highlighted in the Advertisement
Unfortunately, the advertising doesn’t unveil any specific details about the hardware within the new Microsoft Surface Tablet, but it does show a glimpse of the new Touch Cover, Type Cover, and kickstand that will be available to use with the new Microsoft Windows 8 tablet. The Touch Cover and Type Cover are innovative accessories that double as protective covers and functional keyboards, enhancing the usability of the Surface Tablet. The kickstand is another notable feature, allowing the tablet to stand upright on its own, making it easier to use on a desk or table.
The video, directed by Jon M. Chu, known for his work on “G.I. Joe: Retaliation” and “Step Up 3D,” showcases the Surface Tablet in a dynamic and engaging manner. The choreography and music in the commercial emphasize the fluidity and versatility of the device, aiming to capture the attention of a broad audience.
“Watch “Movement,” the premiere commercial for MICROSOFT SURFACE from Director Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D).”
Anticipation and Market Impact
The release of the Surface Tablet is highly anticipated, as it represents Microsoft’s first foray into the tablet hardware market. The Surface Tablet is expected to compete directly with Apple’s iPad and other Android-based tablets. With its unique features and integration with the Windows 8 operating system, the Surface Tablet aims to offer a seamless experience for users who are already familiar with Windows on their PCs.
The Windows 8 operating system itself is a significant departure from previous versions of Windows, featuring a new tile-based user interface designed for touchscreens. This makes the Surface Tablet an ideal showcase for the new OS, highlighting its capabilities in a portable, touch-friendly format.
Microsoft’s decision to produce its own hardware for the Surface Tablet marks a strategic shift for the company, which has traditionally relied on third-party manufacturers for its devices. This move allows Microsoft to tightly integrate the hardware and software, potentially offering a more polished and cohesive user experience.
The Surface Tablet’s launch is expected to have a considerable impact on the tablet market, potentially drawing users away from other platforms. The combination of innovative hardware features, such as the Touch Cover and kickstand, with the new Windows 8 operating system, positions the Surface Tablet as a strong contender in the competitive tablet landscape.
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