Even after not-so-great sales and Nintendo lowering its forecast for Wii U sales, Satoru Iwata, Nintendo’s president, has this week stated that their Wii U will not be receiving any price cuts anytime soon.
Iwata made the statement at an investor briefing following yesterday’s Nintendo financial results announcement, explaining that Nintendo’s “resolute stance” on selling the Wii U at a marked-down price is out of the question.
“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown,”-“I would like to make this point absolutely clear. We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated.”
“However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.”
Understanding Nintendo’s Strategy
Nintendo’s decision to maintain the current price of the Wii U, despite lower-than-expected sales, is rooted in a strategic approach that prioritizes long-term value over short-term gains. By pricing the Wii U below its manufacturing cost, Nintendo aims to attract a broader audience while ensuring that the console remains competitive in the market. This strategy is reminiscent of the approach taken with the Nintendo 3DS, where initial struggles were eventually overcome through a combination of price adjustments and a stronger software lineup.
The emphasis on enhancing the software lineup is particularly crucial. A robust library of games can significantly boost a console’s appeal, making it more attractive to potential buyers. Nintendo’s focus on enriching the Wii U’s software offerings indicates a commitment to delivering high-quality content that showcases the console’s unique capabilities. This approach not only helps in communicating the value of the Wii U but also in building a loyal customer base that appreciates the diverse gaming experiences the console offers.
The Importance of Communicating Value
One of the key challenges highlighted by Iwata is the need to better communicate the value of the Wii U to consumers. This involves not just showcasing the console’s technical specifications but also highlighting the unique gaming experiences it offers. The Wii U’s innovative features, such as the GamePad controller with its touchscreen interface, provide opportunities for new and engaging gameplay mechanics that set it apart from other consoles on the market.
Effective communication of these features can help potential buyers understand the benefits of the Wii U, beyond just its price point. For instance, the GamePad allows for asymmetric gameplay, where one player can have a different perspective or role compared to others, creating a more dynamic and interactive gaming experience. Additionally, the Wii U’s backward compatibility with Wii games and accessories adds further value, making it an attractive option for existing Wii owners looking to upgrade.
For more information on the new statement by Iwata, jump over to the Nintendo press release website for details.
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