Whether it’s an idea or product, knowing your audience is an integral part of selling anything. Whole Foods apparently knows its target consumers extremely well and isn’t hiding the fact. Five of the company’s Los Angeles stores are now selling vinyl records.
Records from artists like Daft Punk, Bob Marley and The Rolling Stones will be featured in the stores’ new vinyl section along with LSTN headphones, which are partially made from recycled wood.
The vinyl sections opened on August 13th in the five L.A. locations. Whole Foods didn’t announce plans to open anymore at the moment.
This is a brilliant move. Whole Foods has built a reputation for appealing to a certain kind of consumer and they’re capitalizing on that fact. That isn’t to say everyone who shops at Whole Foods cares about vinyl, but they’ve obviously seen some indication of demand and/or marketability in five L.A. locations to decide to start a new stream of revenue.
I’m curious to see just how well this works for them and if they expand their vinyl operation to all their stores in the future.
Do you shop at Whole Foods? Would you take advantage of a vinyl store while grabbing your chemical-free tomatoes?
Source – The Verge
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