Yesterday we told you that Apple may be about to start selling the white iPhone 4, after it appeared in the ‘Store’ iPhone app. Unfortunately, it seems that you won’t be seeing a white iPhone 4 anytime soon.
According to reports, Apple has stated that they won’t be releasing the white iPhone 4 until spring 2011, which seems a strange date as this will be around the time when Apple will announce the next generation iPhone.
Apple Inc said on Tuesday that it would delay the release of the white iPhone yet again, this time until next spring.
“We’re sorry to disappoint customers waiting for the white iPhone again,” Apple spokeswoman Trudy Muller said. When asked why the white phone would again be delayed, Muller declined to comment.
Manufacturing Challenges
Apple has had quite a few problems with the iPhone 4, first there were the antenna issues, and now the white iPhone 4 is delayed once again, obviously due to manufacturing issues. The white color variant has posed unique challenges in terms of production. The white paint used on the device has been reported to cause complications, such as light leakage around the edges and difficulties in achieving a consistent color tone. These issues have forced Apple to go back to the drawing board multiple times to ensure that the final product meets their high standards of quality.
Impact on Consumer Expectations
The delay of the white iPhone 4 has certainly impacted consumer expectations. Many Apple enthusiasts were eagerly awaiting the release of this variant, and the repeated delays have led to frustration and disappointment. This situation is particularly challenging for Apple as it prides itself on delivering innovative products on time. The delay also raises questions about how this will affect the sales of the current iPhone 4 models and whether consumers will wait for the white version or opt for other available colors or even different brands.
Apple’s decision to delay the white iPhone 4 until spring 2011 is also puzzling because it coincides with the expected announcement of the next-generation iPhone. This timing could potentially cannibalize the sales of the white iPhone 4, as consumers might prefer to wait for the newer model instead. However, Apple might be banking on the unique appeal of the white variant to attract a specific segment of the market that values aesthetics and exclusivity.
Make sure you read our article on the difference between the iPhone 4 and iPhone 4S.
via Mac Stories
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