When Facebook bought WhatsApp two years ago for $19 billion, the two companies announced that there were no plans to share data between each other, that it about to change.
WhatsApp has now revealed that it will share data with Facebook, specifically it will share your phone number with Facebook for advert targeting.
But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.
Our belief in the value of private communications is unshakeable, and we remain committed to giving you the fastest, simplest, and most reliable experience on WhatsApp. As always, we look forward to your feedback and thank you for using WhatsApp.
You can find out more details about the changes coming to WhatsApp at the link below, it will be possible for you to opt out of this data sharing if you want too.