Walmart has announced that it will start selling the Verizon iPhone 4 in its retail stores from today, and both the 16GB and 32GB models will retail for the same price as they do in the Verizon and Apple stores.
“We’re excited to bring iPhone 4 on the Verizon Wireless network, one the most anticipated mobile phone launches in recent history, to Walmart customers,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S. “As customers continue to embrace smart phone technology, we’ve added nearly 20 smart phone models to our assortment, including the new Verizon Wireless iPhone 4.”
Impact on Sales and Market Reach
This strategic move by Walmart is bound to increase sales of the Verizon iPhone 4 significantly. By making the iPhone 4 available in its extensive network of retail stores, Walmart is providing greater accessibility to customers who may not have easy access to Verizon or Apple stores. This increased availability is likely to attract a broader customer base, including those who prefer to shop in physical stores rather than online.
Moreover, Walmart’s competitive pricing strategy ensures that customers can purchase the iPhone 4 at the same price as they would from Verizon or Apple stores. This price parity eliminates any potential barriers for customers who might be price-sensitive, thereby encouraging more people to make the switch to the Verizon iPhone 4.
Walmart’s Expanding Smartphone Assortment
Walmart’s decision to add the Verizon iPhone 4 to its product lineup is part of a broader strategy to expand its assortment of smartphones. As Gary Severson mentioned, Walmart has added nearly 20 smartphone models to its offerings. This diverse range of smartphones caters to different customer preferences and budgets, making Walmart a one-stop-shop for all smartphone needs.
For example, Walmart offers a variety of Android smartphones, catering to customers who prefer the Android operating system. By including the Verizon iPhone 4, Walmart is also appealing to Apple enthusiasts who are loyal to the iOS ecosystem. This comprehensive assortment ensures that Walmart can meet the needs of a wide range of customers, from tech-savvy individuals looking for the latest features to budget-conscious shoppers seeking value for money.
Anticipated Sales Surge
Given the popularity of the iPhone 4 and the anticipation surrounding its launch on the Verizon network, it is expected that Apple will sell a significant number of iPhones in 2011. The collaboration with Walmart is likely to amplify this sales surge, as the retail giant’s vast network of stores provides unparalleled reach and convenience for customers.
Additionally, the Verizon iPhone 4 offers several features that make it an attractive choice for consumers. With its high-resolution Retina display, powerful A4 chip, and access to the extensive App Store, the iPhone 4 delivers a premium smartphone experience. The inclusion of Verizon’s reliable network further enhances its appeal, providing customers with robust connectivity and coverage.
In conclusion, Walmart’s decision to sell the Verizon iPhone 4 is a strategic move that benefits both the retailer and its customers. By offering the iPhone 4 at competitive prices and expanding its smartphone assortment, Walmart is positioning itself as a key player in the smartphone market. This move is expected to drive significant sales for Apple and Verizon, while providing customers with greater accessibility and choice.
For more information on the differences between the iPhone 4 and iPhone 4S, have a look at our article on the difference between the iPhone 4 and iPhone 4S. Also, make sure you check out our comprehensive iPhone 4S review.
via TFTS
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