Twitter has announced that it has made some changes to the way it displays search results to make them more relevant.
The company has revealed that search results on Twitter are now shown by relevance rather than in chronological order.
Twitter is live and real-time, so naturally Twitter search must surface recent, yet still relevant, results. Historically, these search results have been largely presented in reverse chronological order. In many cases however, the most recent results may not be what the searchers are looking for. They could be searching for popular Tweets to engage with or to better understand context around the search query, and the most recent Tweets are not necessarily best suited for that. In order to improve this experience, over the last few months we’ve adjust the top tab of your Twitter search results page to start with relevance-ordered Tweets (rather than time-ordered Tweets). We retrieve Tweet candidates from various sources within a larger time range and rank them with a machine-learned model.
You can find out more details about the changes to the Twitter search results over at the company’s blog at the link below.
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