Yesterday there were rumors that Twitter had signed a new deal with Google to bring instant tweets back to Google search results.
During their latest financial earnings call, Twitter CEO Dick Costolo confirmed that the two companies have now signed a new deal.
The Significance of the Twitter-Google Deal
Twitter did not reveal any details on the deal with Google, but they did say that we can expect to see instant tweets appearing in Google search over the next few months. This partnership is significant for both companies. For Twitter, it means increased visibility and potentially more user engagement. For Google, it enhances the real-time aspect of their search results, making them more relevant and timely.
The two companies previously had a deal which expired back in 2011, which meant that tweets no longer appeared in Google search instantly; instead, they had to be crawled. This delay in indexing tweets meant that users searching for real-time information might miss out on the latest updates. The new deal aims to rectify this by ensuring that tweets are indexed and displayed in search results as soon as they are posted.
Implications for Users and Marketers
For users, this means that searching for current events, trending topics, or specific hashtags on Google will yield more immediate and relevant results. For instance, if a major news event is unfolding, users can get the latest updates directly from Twitter without having to switch platforms. This integration enhances the user experience by providing a seamless flow of information.
For marketers and businesses, the deal opens up new opportunities for visibility and engagement. Tweets that are optimized for search can now reach a broader audience through Google search results. This could lead to increased traffic to their Twitter profiles and websites, as well as higher engagement rates. Marketers will need to pay closer attention to their Twitter activity, ensuring that their tweets are not only engaging but also optimized for search engines.
Moreover, this deal could potentially influence the way social media strategies are developed. Companies might prioritize real-time updates and interactions on Twitter, knowing that their content could appear in Google search results almost instantly. This could lead to a more dynamic and responsive approach to social media marketing.
Additionally, the integration of instant tweets into Google search results could have implications for SEO strategies. Businesses and content creators might need to consider how their tweets can complement their overall SEO efforts. For example, using relevant keywords and hashtags in tweets could improve their visibility in search results, driving more organic traffic to their content.
Source Ubergizmo
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.