According to a recent report by Bloomberg, we can expect to see more tweets appearing in Google search results, as the two companies have apparently signed a new partnership deal.
Twitter and Google had an agreement in place back in 2009, which gave Google access to all of the tweets from Twitter. This made it easy for Google to integrate them into search results, providing users with real-time updates and information directly from Twitter.
The History of Twitter and Google Partnership
The initial deal between Twitter and Google was highly beneficial for both companies. For Google, it meant that their search results were more timely and relevant, incorporating the latest tweets on trending topics. For Twitter, it meant increased visibility and traffic, as tweets were prominently featured in Google search results. However, this agreement was not renewed in 2011, which led to a significant change in how tweets appeared in search results.
Without the agreement, Google had to crawl Twitter’s site to index tweets, which was a slower and less efficient process. This meant that tweets did not appear in search results instantly, reducing the immediacy and relevance of the information. The lack of real-time integration was a noticeable gap for users who relied on Google for the latest updates on news and events.
The New Deal and Its Implications
The new deal between Twitter and Google aims to restore the real-time integration of tweets into Google search results. This means that tweets will once again appear instantly in search results, providing users with up-to-the-minute information on a wide range of topics. This real-time integration is particularly valuable for breaking news, live events, and trending topics, where timely information is crucial.
Neither Google nor Twitter have officially confirmed the new deal, but according to Bloomberg, this is expected to happen sometime in the first half of this year. The renewed partnership is likely to have several implications for both companies and their users.
For Google, the integration of tweets will enhance the relevance and timeliness of their search results, making them more useful for users seeking the latest information. This could also help Google compete more effectively with other search engines and social media platforms that offer real-time updates.
For Twitter, the deal represents an opportunity to increase its visibility and reach. By having tweets appear prominently in Google search results, Twitter can attract more users and drive more traffic to its platform. This increased visibility could also help Twitter grow its user base and engagement, which are critical factors for its long-term success.
Additionally, the renewed partnership could open up new opportunities for advertising and monetization. For example, Twitter could leverage its real-time integration with Google to offer targeted advertising based on trending topics and user interests. This could create new revenue streams for both companies and enhance their overall business models.
The new deal between Twitter and Google is a significant development that promises to bring real-time tweets back into Google search results. This partnership is expected to benefit both companies by enhancing the relevance and timeliness of search results, increasing visibility and traffic, and creating new opportunities for advertising and monetization. As we await official confirmation and further details, it is clear that this renewed collaboration has the potential to reshape the way users access and interact with real-time information on the web.
Source TechCrunch
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