Twitter has announced its latest revenue stream concept, ‘Promoted Accounts’. The new Promoted Accounts will enable advertisers to increase their audience by having Twitter automatically suggest users follow the advertisers’ accounts. This will put those accounts at the top of the list for Twitter’s “Who to Follow” suggestions, which are shown on the site.
How Promoted Accounts Work
Promoted Accounts are designed to help brands and businesses grow their follower base more effectively. When a user logs into Twitter, they often see a “Who to Follow” section that suggests accounts they might be interested in based on their current following and activity. With Promoted Accounts, advertisers can pay to have their accounts featured in this section, ensuring higher visibility and a greater chance of gaining new followers.
This feature is particularly beneficial for new businesses or those looking to expand their reach quickly. By appearing in the “Who to Follow” section, these accounts can attract a more targeted audience, as Twitter’s algorithm will suggest them to users who are likely to be interested in their content. For example, a new tech startup could use Promoted Accounts to reach users who already follow other tech-related accounts, thereby increasing the likelihood of gaining followers who are genuinely interested in their offerings.
Impact on Twitter’s Advertising Strategy
In the same announcement, Twitter has stated that it will be closing its @earlybird advertising account, which was used to update Twitter users about daily deals. The @earlybird service was launched back in July and has 200,000 followers, according to Twitter. The decision to close @earlybird suggests that Twitter is shifting its focus towards more integrated and automated advertising solutions like Promoted Accounts.
The introduction of Promoted Accounts follows news that Twitter has now surpassed MySpace in unique visitors, making it the third-largest social networking website. This milestone highlights Twitter’s growing influence and the increasing importance of its platform for advertisers. By offering new advertising options like Promoted Accounts, Twitter aims to capitalize on its expanding user base and provide more value to businesses looking to reach potential customers.
Twitter hasn’t released any launch date for the new service, but the anticipation is high among advertisers who are eager to leverage this new tool. The success of Promoted Accounts could pave the way for additional advertising innovations on the platform, further solidifying Twitter’s position as a key player in the social media advertising landscape.
In conclusion, Promoted Accounts represent a significant step forward in Twitter’s advertising strategy. By allowing advertisers to feature their accounts in the “Who to Follow” section, Twitter is providing a powerful tool for businesses to grow their audience and increase their visibility. As Twitter continues to evolve and expand its user base, features like Promoted Accounts will play a crucial role in its ongoing success.
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