Twitter has announced a new partnership with Google which will bring real-time tweets to Google’s search results on mobile.
The new Tweets in Google search results will be available on the mobile web and also in the iOS and Android versions of the Google app. The results will also be headed to the web on desktop in the near future.
Enhanced Search Experience
This integration aims to enhance the search experience by providing users with the most current and relevant information directly from Twitter. For example, if you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale.
When tapping on a Tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content. This seamless transition between Google and Twitter ensures that users can easily access real-time updates and engage with the content without any hassle.
Broader Implications
By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google. This partnership not only benefits users but also has broader implications for businesses and marketers. Real-time tweets appearing in search results can increase visibility and engagement for brands, allowing them to reach a wider audience.
Moreover, this integration can be particularly useful during live events, breaking news, or trending topics. For instance, during a major sports event like the Super Bowl, users can quickly find the latest tweets, reactions, and updates by simply searching on Google. This real-time access to information can enhance the overall user experience and keep people informed and engaged.
The new Tweets will appear on Google.com in English and on the Google App on iOS and Android. This feature is expected to roll out to other languages and regions in the future, making it a global tool for accessing real-time information.
Additionally, this partnership highlights the growing importance of social media in search engine optimization (SEO). As search engines like Google continue to prioritize real-time content, businesses and content creators need to be more active on social media platforms like Twitter to improve their search rankings and online presence.
The collaboration between Twitter and Google marks a significant step towards integrating social media with search engines. This move not only enhances the user experience but also opens up new opportunities for businesses and marketers to connect with their audience in real-time. As this feature continues to evolve, it will be interesting to see how it shapes the future of online search and social media interaction.
You can find out more details at the link below.
Source Twitter, Techmeme
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