It has been confirmed today that Twitter has acquired the London-based SecondSync company that started roughly three years ago. Unfortunately no terms of the deal have been divulged by either party at the current time, but confirmation of the purchase makes SecondSync the second company Twitter has purchased this week following Parisian firm Mesagraph.
SecondSync explain on their website : “We are very proud of the business we have built up over the last three years. Through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value of conversations on Twitter about television. Twitter is the only place that hosts a real-time, public conversation about TV at scale.
By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level —particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.”
For full confirmation of the acquisition by Twitter jump over to the SecondSync website to read their full announcement.
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