Toyota has taken the wraps off a new concept car , the Toyota Ubox which has been developed by students at Clemson University’s International Center for Automotive Research.
Toyota and the university have been working on the concept for the last two years and the car is designed for the next generation of car drivers, Gen-Z.
The CU-ICAR / Toyota collaboration, called Deep Orange, immerses students into every aspect of automotive development – from market research and design studies to engineering design and manufacturing.
“Deep Orange gives students’ hands-on experience with the entire vehicle development process, from identifying the market opportunity through the vehicle build,” says Johnell Brooks, an associate professor in Clemson’s graduate engineering program. “It’s like automotive boot camp for the real world, and it wouldn’t happen without industry partners like Toyota.”
The typical customer for uBox is a young entrepreneur who wants a vehicle that can provide utility and recreation on the weekend but that can also offer office space or other career-centric or lifestyle uses during the week.
You can find out more details about the Toyota Ubox concept car over at the company’s website at the link below
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