Tivo recently took quite a hit to the tune of $15.3 million in losses, so it’s been racking its antennas for a solution. One seems to be expansion to international markets.
No less than company CEO Tom Rogers declared that the company is looking to get a foothold in the larger Euro markets of UK and Spain. He added that while a lot of Stateside cable providers already have their own DVR solution, not all of their European counterparts can say the same.
Expanding to Europe
The European market presents a unique opportunity for Tivo. In countries like the UK and Spain, the demand for advanced DVR solutions is growing. Many European cable providers still lack the sophisticated DVR technology that Tivo offers. By entering these markets, Tivo can provide a much-needed service that allows users to skip ads, record TV shows for future viewing, and manage their viewing schedules more effectively. This could be a game-changer for European consumers who are looking for more control over their TV watching experience.
Moreover, Tivo’s technology could integrate well with the existing infrastructure in these countries. For instance, in the UK, the popularity of services like Freeview and Sky could complement Tivo’s offerings, creating a seamless experience for users. In Spain, where digital TV is also on the rise, Tivo could fill a gap in the market by providing a reliable and user-friendly DVR solution.
Potential in Asia
There is also talk of expanding to India and China. These countries represent some of the fastest-growing markets for digital entertainment. In India, the television industry is booming, with millions of households subscribing to cable and satellite services. However, the DVR market is still in its infancy. Tivo could capitalize on this by introducing its advanced DVR technology to Indian consumers, who are increasingly looking for ways to manage their viewing schedules amidst busy lifestyles.
China, on the other hand, presents a different set of challenges and opportunities. With its massive population and rapidly growing middle class, the demand for digital entertainment is skyrocketing. However, the market is also highly competitive, with numerous local and international players vying for a share. Tivo would need to navigate regulatory hurdles and adapt its offerings to meet the unique preferences of Chinese consumers. Nevertheless, the potential rewards are immense, as capturing even a small fraction of the Chinese market could significantly boost Tivo’s revenues.
Tivo enables owners to skip ads, record TV shows for future viewing such as when they are away. This feature is particularly appealing in today’s fast-paced world, where viewers often miss their favorite shows due to busy schedules. By offering a reliable and user-friendly DVR solution, Tivo can attract a large number of consumers who are looking for more flexibility in their TV watching habits.
Hopefully, this will end the woes of the struggling company as well as bring much-needed time-shifting to cable viewers in Europe and Asia. The international expansion could be the key to turning around Tivo’s fortunes and establishing it as a global leader in the DVR market.
via Crunchgear
Image Credit: Dave Zatz – Zatz Not Funny
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