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TiVo To Invade Europe, Commercial Skipping Party Planned


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Tivo recently took quite a hit to the tune of $15.3 million in losses, so it’s been racking it’s antennas for a solution. One seems to be expansion to international markets.

No less than company CEO Tom Rogers declared that the company is looking to get a foothold in the larger Euro markets of UK and Spain. He added that while a lot of Stateside cable providers already have their own DVR solution, not all of their European counterparts can say the same.

Tivo enables owners to skip ads, record TV shows for future viewing such as when they are away.

There is also talk of expanding to India and China. Hopefully, this will end the woes of the struggling company as well as bring much needed time shifting to cable viewers in Europe.

via Crunchgear

Image Credit: Dave Zatz – Zatz Not Funny

Filed Under: Displays News, Technology News

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  • Dave

    Thos would not be Tivo’s first venture into the UK, it had a pretty decent device running around 9 years ago but a certain satellite provider squeezed it out.
    Tivo is much better than sky+, it learns what you watch and records shows that it thinks you might like. I’m sure it has come a long way since the old analogue device I loved all those years ago.
    The second they go on sale, you’ll hear a large crash, it will be my sky+ HD landing outside after having been thrown out of the window.

  • mrplow

    Between them Sky and Virgin have massive market share in the UK. Both supply dedicated PVRs. Both disallow any third-party equiptment from being used.

    That leaves TiVo to the freeview and freesat markets.

    It’s a great piece of kit (style aside) but it’s never going to replave Sky or Virgin boxes so will never reach it’s full potential in the UK

  • Martin

    All very valid points posted, but what if Tivo was planning to venture in this time with Virgin cable?

    This could be to improve the current cable service, or to even expand Virgin into the freeview market with a point of difference and a brand.

    It could be either, but all I know is that Virgin is who Tivo have been meeting with for the last few weeks.