The TikTok And LunaTik Nano straps are a great story of how an idea can make the break into production and beyond. Back in the third quarter of 2010, the LunaTik and TikTok watch straps designed to hold Apple’s iPod Nano were just an idea of their designer Scott Wilson.
But after he started the funding process via the Kickstarter website and raised nearly a million dollars in the process. After only initially asking for $15,000, the design was well on the road to production and are now both shortly arriving in Apple stores worldwide.
The Evolution of TikTok and LunaTik Straps
The $40 TikTok model is designed for users who need to remove their Nano’s from the strap regularly and has a clip system to hold Apple’s Nano. This makes it ideal for those who use their Nano for multiple purposes, such as listening to music while working out and then easily transitioning to using it as a watch. The clip system ensures that the Nano can be securely attached and detached without any hassle.
On the other hand, the $80 LunaTik model has been designed for users who intend to keep the Nano attached to the strap for longer periods. It is made of a two-piece fastened casing, providing a more robust and secure housing for the Nano. This model is perfect for those who want to use their Nano primarily as a watch and prefer a more permanent setup. The two-piece casing not only offers better protection but also gives the watch a more premium and sophisticated look.
Market Reception and Expansion
With more than 40,000 sales of the two models through the website alone, Apple has seen the potential for a premium add-on for the Nano. This significant market interest has led to both the Apple and the Lunatik websites selling all the new models, including the new white TikTok design and the new LunaTik in red and black. The introduction of these new color options has further broadened the appeal of the straps, catering to a wider range of consumer preferences.
The success of the TikTok and LunaTik straps is a testament to the power of crowdfunding and the ability of innovative ideas to capture the public’s imagination. Scott Wilson’s journey from concept to production highlights the importance of community support in bringing new products to market. The overwhelming response on Kickstarter not only provided the necessary funding but also validated the demand for such a product.
Moreover, the collaboration with Apple has been a significant milestone for the brand. Being featured in Apple stores worldwide has not only increased visibility but also added a level of credibility and prestige to the TikTok and LunaTik straps. This partnership has opened up new opportunities for the brand to explore other innovative accessories for Apple products.
In addition to the watch straps, Lunatik has expanded its product line to include other accessories, such as the Lunatik TakTik iPhone Case. This rugged and shockproof case has been designed to offer maximum protection for iPhones, further showcasing the brand’s commitment to quality and innovation. The success of the TakTik case has reinforced Lunatik’s reputation as a leading designer of premium accessories for Apple products.
The TikTok and LunaTik Nano straps are a remarkable example of how a simple idea can evolve into a successful product with the right support and execution. The journey from a Kickstarter campaign to being featured in Apple stores worldwide is a testament to the power of innovation and community support. As Lunatik continues to expand its product line, it will be exciting to see what new and innovative accessories they will bring to the market next.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
