If you’re waiting for Google to release the next Nexus device, there’s some pretty bad news for you. According to the famed Twitter leaker @evleaks, Google is going to drop the Nexus lineup, which means there will be no Nexus 6 this year.
This is not new, as we’ve seen several rumors in the past few months hinting that Google will discontinue the line, and may focus on the Google Play Edition devices.
The End of an Era: Nexus Lineup
The Nexus series has been a significant part of Google’s hardware strategy for years. These devices were known for offering a pure Android experience, free from the bloatware that often comes with OEM skins. They were also among the first to receive Android updates, making them a favorite among developers and Android enthusiasts. The Nexus 5, for example, was highly praised for its balance of performance, design, and affordability.
However, it seems Google will abandon the Nexus lineup in favor of the Android Silver program, which was brought to light last month. As per the report, the Google Android Silver program will revolve around high-end Android devices, which will be manufactured by several OEMs. The good part, according to the leaked report, is that these devices will be free of bloatware and will get timely updates.
What is the Android Silver Program?
The Android Silver program aims to elevate the standard of Android devices by ensuring a consistent and high-quality user experience. Unlike the Nexus devices, which were primarily developed in collaboration with a single manufacturer, the Android Silver program will involve multiple OEMs. This means that several manufacturers will produce devices that meet Google’s stringent criteria for performance, design, and software experience.
In addition, Google is rumored to spend a handsome amount of money on marketing these devices via in-store promotions, advertisements, and more. This is a significant shift from the relatively low-key marketing approach that characterized the Nexus series. The increased marketing efforts suggest that Google is serious about making Android Silver a mainstream success.
The Android Silver program is expected to offer several benefits over the traditional Nexus devices. For one, the involvement of multiple OEMs could lead to a wider variety of devices, catering to different tastes and preferences. Additionally, the promise of timely updates and a bloatware-free experience could make these devices highly appealing to consumers who are tired of the fragmented and often sluggish update process that plagues many Android devices.
It’s going to be interesting to see what Google has planned for the Android Silver program. Will it be able to capture the hearts of Android enthusiasts the way the Nexus series did? Only time will tell. Until then, we bid goodbye to the Nexus lineup, a series that has left an indelible mark on the Android ecosystem.
Source: @evleaks
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