Google has announced the opening of its very first branded retail location in London. The new location is called The Google Shop and it has opened inside the Currys PC World location on Tottenham Court Road. At the shop location, Google will sell its range of Android smartphones and tablets.
Google will also allow shoppers to purchase Chromebooks and Chromecast devices as well. In addition to being used to peddle Google devices, The Google Shop locations will also be used to teach shoppers how to use devices and services they already have access to. Tutorials will be held to teach people about devices as well as demonstrations to show off key Google apps.
Before The Google Shop opened, Google had a Chromezone location in Some Currys stores, but the new shops is the first time Google has had retail locations under its own name. The Google Shop is a shop-within-a-shop setup. The locations will also be used to teach kids the basics of programming and a virtual camp locations for kids to learn. Google plans other shop locations in Currys PC World locations in Fullham and Thurrock. It’s unclear when those locations will open.