Some of our readers will remember The Daily, an iPad only news app that was launched by Rupert Murdoch’s News Corp, well News Corp have decided to shut down The Daily, and the subscription based application will close on the 15th of December.
We heard in May 2011, that The Daily lost $10 million in its first quarter, and it looks like things have not improved for The Daily, as it will now be shut down later this month.
“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”
Source All Things D
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