Target has announced that it will start selling the Apple iPhone 4 and iPhone 3GS from the 7th of November 2010, and it will be selling it from its 846 stores around the US.
This is bound to further increase Apple’s iPhone sales, and they seem determined to sell the iPhone through as many different retailers as possible. Target also started selling the Apple iPad earlier this month.
“At Target we continue to offer our guests the best in electronics so we’re happy to add iPhone to our Target Mobile offerings,” said Mark Schindele, senior vice president, merchandising, Target. “With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone3GS or iPhone4 in-hand.”
Expanding Apple’s Retail Presence
Apple’s strategy to expand its retail presence through partnerships with major retailers like Target is a calculated move to make its products more accessible to a broader audience. By offering the iPhone 4 and iPhone 3GS at Target, Apple is not only increasing its sales channels but also providing customers with more convenient locations to purchase their devices. This move is particularly beneficial for customers who may not have an Apple Store nearby but have access to a Target store.
Target’s decision to sell the iPhone comes on the heels of its recent addition of the Apple iPad to its product lineup. This indicates a growing relationship between Apple and Target, which could lead to more Apple products being available at Target stores in the future. The inclusion of Apple products in Target’s inventory is likely to attract tech-savvy shoppers and boost Target’s electronics sales.
Customer Experience and Support
One of the key aspects of this partnership is the emphasis on customer experience and support. Target Mobile specialists will be available to assist customers with the purchase and activation of their new iPhones. This in-store support ensures that customers can leave the store with a fully functional device, reducing the hassle of setting up the phone on their own.
The pricing for the iPhone 4 and iPhone 3GS at Target will be the same as at the Apple Store, ensuring that customers do not have to pay a premium for the convenience of purchasing from Target. This pricing strategy is likely to appeal to budget-conscious consumers who are looking for the best value for their money.
Additionally, Target’s extensive network of stores across the US means that more customers will have access to Apple’s popular smartphones. This increased availability is expected to drive higher sales volumes for both Apple and Target, benefiting both companies.
In conclusion, Target’s announcement to sell the Apple iPhone 4 and iPhone 3GS starting from November 7th, 2010, marks a significant step in Apple’s retail expansion strategy. By partnering with Target, Apple is making its products more accessible to a wider audience, while Target is enhancing its electronics offerings with popular and high-demand products. This collaboration is poised to benefit both companies and provide customers with greater convenience and support.
via Gadget Venue
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