US mobile carrier T-Mobile has announced their latest financial results for the first quarter of 2013. They added a total of 579,000 new customers to their network and also announced how many iPhone 5s they have sold.
T-Mobile started selling the iPhone 5 on the 12th of April, and the company managed to sell over 500,000 iPhone 5s in just under a month, on their new Uncarrier no contract plans.
“Our first quarter operating metrics and financial results are showing positive impact from the changes we began making in the fourth quarter. Branded customer net additions turned positive for the first time since the first quarter of 2009 and our postpaid business has demonstrated significant improvement,” said John Legere, President & CEO of T-Mobile. “We ended the quarter with strong operational momentum, which is continuing into the second quarter, driven by the successful launch of our Un-carrier “Simple Choice” service plan and the introduction of the iPhone into our device line-up. Things only get more exciting from here, having brought T-Mobile USA and MetroPCS together to create the wireless industry’s value leader and premier challenger.”
The Impact of the Uncarrier Strategy
T-Mobile’s Uncarrier strategy, which includes the “Simple Choice” service plan, has been a game-changer in the mobile industry. This innovative approach eliminates the traditional two-year contract, offering customers more flexibility and transparency. By focusing on customer satisfaction and straightforward pricing, T-Mobile has positioned itself as a strong competitor against other major carriers like AT&T and Verizon. The success of this strategy is evident in the significant increase in new customer additions and the positive reception of the iPhone 5 sales.
The Uncarrier strategy also includes features like unlimited data plans, no overage fees, and the ability to upgrade devices more frequently. These customer-centric policies have resonated well with consumers who are tired of the restrictive and often confusing plans offered by other carriers. The introduction of the iPhone 5 into T-Mobile’s lineup has further bolstered their appeal, attracting a substantial number of new customers who were previously locked into contracts with other providers.
Merger with MetroPCS
Another significant milestone for T-Mobile in the first quarter of 2013 was the completion of their merger with MetroPCS. This merger has created a stronger, more competitive entity in the wireless market. By combining T-Mobile’s nationwide 4G network with MetroPCS’s extensive customer base, the company has been able to offer better coverage and more competitive pricing.
The merger has also allowed T-Mobile to expand its reach into new markets, particularly in urban areas where MetroPCS has a strong presence. This expansion has been instrumental in driving the company’s growth and increasing its market share. The combined resources and expertise of both companies have enabled T-Mobile to innovate and offer new services that cater to the evolving needs of their customers.
“The merger with MetroPCS is a significant step forward for T-Mobile. It allows us to leverage our combined strengths to offer even better value and service to our customers. We are committed to challenging the status quo and providing a superior wireless experience,” added John Legere.
You can find out more details about all of T-Mobile’s financial results for the first quarter of 2013 over at their website at the link below.
Source T-Mobile
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