Spotify has announced on their blog that they are reducing their free music allowance by 50 percent, which will reduce the amount of free music from 20 hours to 10, the news comes as Spotify gets ready to launch its music streaming service in the US.
From the first of May 2011, Spotify will reduce the amount of free music available to it six million users in Europe and the UK, and non subscribers to the service will only be allowed to listen to the same track up to five times.
New users to Spotify will be able to use their free service for up to six months, and any existing users who signed up to Spotify before the 1st of November 2010 will be subject to the new rules.
Spotify is obviously attempting to convert more of its free subscribers into paid subscribers ahead of the US launch, they currently have a total of 1 million paid subscriber out of their 6 million subscribers.
For anyone who thinks they might reach these limits, we hope you’ll consider checking out our Unlimited and Premium services, neither of which will be affected, plus we have a 7-day free trial for Spotify Premium that we’d love you to try. Throughout May, we’ll also have a pretty nice 30-day free trial for Spotify Premium – more details on that in the next few days.
Spotify has probably had to part with a fair amount of cash to get US record labels on board, and they are obviously looking to reclaim some of their outlay by trying to convert free subscribers to paid subscribers.
You can find out full details on the changes to Spotify over at the Spotify Blog.
Filed Under: Technology News