Yesterday we heard that the launch of the Sony Xperia Z2 had been delayed in the UK until the 1st of May. The news came from a UK mobile retailer, Unlocked Mobiles. This delay has caused quite a stir among eager customers who were looking forward to getting their hands on Sony’s latest flagship device.
Sony has now confirmed that there will indeed be a delay on the new Sony Xperia Z2. However, they have assured customers that they expect to deliver the handset on time to those who pre-ordered the device through their key partners. This statement has provided some relief to customers who were worried about the delay affecting their pre-orders.
“Xperia Z2 will be available in the UK during April and we are expecting to deliver to all consumers who have placed a pre-order through our key partners. We are working tirelessly to maximise stock levels in April but currently we do not expect to meet the high demand across all our sales channels. Please stay tuned for further information and confirmed retail availability.”
Understanding the Delay
Sony mentions ‘key partners’ in their statement, and we presume these would be the mobile carriers and the large mobile retailers. The delay appears to be due to high demand and possibly supply chain issues that have affected the availability of the device. This is not uncommon in the tech industry, especially with highly anticipated products like the Xperia Z2. High demand can often outstrip supply, leading to delays in delivery.
The Xperia Z2 is a significant release for Sony, featuring a 5.2-inch Full HD display, a 20.7-megapixel camera, and a powerful Snapdragon 801 processor. These high-end specifications have made it a highly sought-after device, contributing to the high demand that Sony is currently experiencing.
What Should Customers Do?
If you have pre-ordered a new Sony Xperia Z2 in the UK, then we would suggest that you check with the retailer or carrier you ordered the device from, as availability will probably vary between each retailer. Some retailers may receive their stock earlier than others, depending on their relationship with Sony and their position in the supply chain.
For those who have not yet pre-ordered, it might be wise to do so through one of Sony’s key partners to increase the likelihood of receiving the device sooner rather than later. Additionally, keeping an eye on updates from Sony and your chosen retailer can provide more information on when you can expect to receive your device.
The delay, while disappointing, is a testament to the popularity and demand for the Xperia Z2. Sony’s commitment to maximizing stock levels and ensuring that pre-orders are fulfilled shows their dedication to customer satisfaction. As with any high-demand product, patience is key, and it seems that the wait for the Xperia Z2 will be worth it.
Source Xperia Blog
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