Sony has launched a new music service in a hope to compete with Apple’s iTunes. The service is called ‘Music Unlimited,’ and it is a cloud-based music service, which Sony intends to launch by the end of the year.
Music Unlimited joins Sony’s Qriocity video on demand service, and users will be able to stream music to a range of Sony devices, like TVs, Blu-ray players, the PS3, and Windows PCs.
“It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices,” said Fujio Nishida, president of Sony Europe, at a press event here. The service “will be going live by the end of the year,” he said.
Compatibility and Device Integration
Sony also intends to make the service available to their range of Walkman portable media players as well as Sony Ericsson smartphones. This broad compatibility ensures that users can enjoy their favorite music across a variety of platforms, making it a versatile option for those who own multiple Sony devices. The integration with the PS3 is particularly noteworthy, as it allows gamers to seamlessly switch between gaming and listening to music without needing to change devices.
Moreover, the service will be accessible on Windows PCs, which opens up the platform to a wider audience who may not own Sony hardware. This cross-platform availability is a strategic move to attract a diverse user base and compete more effectively with established services like iTunes and Spotify.
Features and User Experience
One of the standout features of Music Unlimited is its cloud-based nature. Unlike traditional music services that require users to download tracks, Music Unlimited allows users to stream music directly from the cloud. This means that users can access their music library from any compatible device without worrying about storage limitations. The service promises to offer millions of tracks, catering to a wide range of musical tastes and preferences.
In addition to streaming, Music Unlimited will also offer personalized playlists and recommendations based on user listening habits. This feature aims to enhance the user experience by making it easier to discover new music. The service will also include social sharing options, allowing users to share their favorite tracks and playlists with friends and family.
Sony has also emphasized the quality of the streaming experience. The company plans to offer high-fidelity audio streaming, ensuring that users enjoy the best possible sound quality. This focus on audio quality could be a significant selling point for audiophiles and music enthusiasts who prioritize sound over convenience.
“We are committed to providing a premium music experience,” said Nishida. “Our goal is to offer a service that not only competes with but surpasses existing music streaming platforms.”
The Sony Music Unlimited service will go live before the end of the year, and it will be interesting to see how it fares in the competitive landscape of digital music services. With its extensive device compatibility, cloud-based streaming, and focus on high-quality audio, Music Unlimited has the potential to carve out a significant niche in the market.
via Cnet
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