After unveiling their new Now TV service back in March, Sky is preparing to launch their new Netflix and LoveFilm rival, and will be launching their new TV streaming service tomorrow.
Now TV will offer users with either the option for pay-per-view or subscription content, together with a “wealth of Sky original and bought content” says Sky.
Flexible Viewing Options
Through the new Sky Now TV service, users will be able to rent movies on a single view basis between £0.99 to £3.49. This pay-per-view model allows users to watch the latest blockbusters without committing to a monthly fee. For those who prefer a more comprehensive viewing experience, monthly subscriptions will be available for £15 per month for a Sky Movies Pass subscription. This subscription grants unlimited access to a vast library of movies, including recent releases and classic films.
When comparing the monthly subscription price against its two rivals Netflix and LoveFilm, the Sky service does seem a little on the steep side. However, the new Sky Now TV service will provide access to live sports events which might be worth the extra cost for sports enthusiasts. Sporting events will include: Barclays Premier and UEFA Champions League football, cricket, rugby, tennis, and Masters golf, to name just a few. This makes Now TV a compelling option for those who want to combine their love for movies with live sports action.
Device Compatibility and Accessibility
Now TV will be available to anyone in the UK via an internet connection, making it accessible to a wide audience. The service supports Mac and selected Android smartphones, ensuring that users can enjoy their favorite content on a variety of devices. Additionally, Sky has announced that Now TV will be arriving on iPhone and iPad devices within the next month, expanding its reach to Apple users. Xbox users can also look forward to accessing Now TV later this summer, providing a seamless streaming experience on their gaming consoles.
Furthermore, Now TV will be available on YouView when it launches later this year. YouView is a hybrid television platform that combines digital terrestrial television with on-demand content, offering users even more flexibility in how they consume media. This integration will allow Now TV to reach an even broader audience and provide a more versatile viewing experience.
Content Variety and Quality
Sky has emphasized that Now TV will feature a “wealth of Sky original and bought content.” This means that subscribers will have access to exclusive Sky productions, including popular TV shows and series that are not available on other streaming platforms. Additionally, the service will offer a wide range of movies, from Hollywood blockbusters to independent films, ensuring that there is something for everyone.
The inclusion of live sports events is a significant differentiator for Now TV. While Netflix and LoveFilm focus primarily on movies and TV shows, Now TV’s sports offerings cater to a different audience segment. This makes it an attractive option for households with diverse viewing preferences, as it combines entertainment and sports in one convenient package.
In conclusion, Sky’s Now TV service is set to make a significant impact on the streaming market with its flexible viewing options, extensive device compatibility, and diverse content offerings. While the monthly subscription price may be higher than its competitors, the inclusion of live sports events and exclusive Sky content provides added value that may justify the cost for many users. As Now TV continues to expand its device support and content library, it has the potential to become a leading player in the streaming industry.
Source: Verge
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