It all begins with this group called Havana Club who are running a six-month long competition called Inspired Ingenuity. The theme is for contestants to submit creative work based on everyday objects, much like what Cubans back at home to thanks to a decades long trade embargo.
So there’s this clever Alex Nash dude who goes by the alias Nashmoney and he specializes in customizing sneakers. To promote the ‘Inspired Ingenuity” competition, Nash got commissioned to create something so awesomecool it would motivate others to ring their best to the table. (The grand winner gets a free trip to Cuba.) What Nash presented brought to light were a pair of sonically implanted Nike Air Force 1’s with sole-speakers.
Here’s Nash himself breaking down the awesome pair pictured up north for a recent interview:
“1. Dismantle the amp and speakers
2. Meticulously take apart the control panel, switches, nodules and input sockets (checking at each stage to make sure things still worked – and solving any problems)
3. Mark on the sneakers where I was going to cut out the holes for the speaker cones, and then very carefully cut out using a scalpel
4. Gut the inside of the sole unit to fit the amp and mark the outside of the midsole to fit all the volume controls and LED (again making sure all was still working)
5. Mark and cut out the holes for the on/off switch and the audio input/output sockets
6. Design the wooden stands, cut them out, sand, clean, varnish and assemble them
7. Attach the sneakers and run the power cables through the stands
8. Fit the speakers and rig all the wires with a soldering iron and heat seal shrink rubber tubing (of which there were about 30 soldered joints)
9. Make bespoke phono cables, as standard cables are just black
10. Add a small plaque, depicting what does what on the sneaker control panel”