Apple only announced the new iPhone last week, and Samsung has already started to convince people that they should buy Samsung’s new Galaxy S III smartphone instead of Apple’s new iPhone 5.
Samsung has placed a number of adverts in various newspapers, which compare the specifications of their Galaxy S III smartphone to Apple’s new iPhone 5, with the tag line ‘it doesn’t take a genius’.
Comparing Specifications
The adverts highlight several key specifications where Samsung believes the Galaxy S III outshines the iPhone 5. For instance, the Galaxy S III boasts a larger 4.8-inch Super AMOLED display compared to the iPhone 5’s 4-inch Retina display. Additionally, the Galaxy S III offers expandable storage via a microSD card slot, a feature that the iPhone 5 lacks. Samsung’s device also includes NFC (Near Field Communication) capabilities, which were not present in the iPhone 5 at the time.
Moreover, the Galaxy S III comes with a removable battery, allowing users to swap out batteries if needed, whereas the iPhone 5 has a non-removable battery. The Galaxy S III also features a higher resolution front-facing camera, which is beneficial for video calls and selfies. These differences are emphasized in Samsung’s adverts to persuade potential buyers that the Galaxy S III offers more flexibility and advanced features.
Impact on Consumer Choice
We wonder if Samsung’s new advertising campaign will have any impact on sales of Apple’s iPhone 5. Samsung is obviously hoping it will, although that remains to be seen. Historically, Apple has had a very loyal customer base, and many consumers are drawn to the iPhone for its ecosystem, design, and user experience. However, Samsung’s aggressive marketing strategy could sway undecided buyers or those looking for specific features that the iPhone 5 does not offer.
Samsung’s approach is not just about highlighting superior specifications; it also aims to challenge the perception that Apple products are the pinnacle of innovation. By using the tagline ‘it doesn’t take a genius,’ Samsung is subtly suggesting that choosing their product over Apple’s is a smart and obvious decision. This kind of direct comparison advertising is designed to create doubt in the minds of potential iPhone buyers and to position the Galaxy S III as a superior alternative.
In addition to newspaper adverts, Samsung has also leveraged social media and online platforms to spread their message. This multi-channel approach ensures that the campaign reaches a wide audience, including tech enthusiasts who are active on forums and social networks. By engaging with consumers on multiple fronts, Samsung increases the likelihood of influencing purchasing decisions.
Furthermore, Samsung’s campaign could spark discussions and debates among tech reviewers and influencers, who play a significant role in shaping public opinion. Positive reviews and endorsements from these figures could further bolster the Galaxy S III’s appeal.
Ultimately, the success of Samsung’s campaign will depend on various factors, including consumer preferences, brand loyalty, and the overall performance of the Galaxy S III compared to the iPhone 5. While the adverts may attract attention and generate interest, the final decision will rest with the consumers, who will weigh the pros and cons of each device based on their individual needs and preferences.
Source The Verge,
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