Samsung has been poking fun at Apple with its ‘Ingenious’ range of TV adverts. The previous adverts had started the Galaxy S9 and now the latest ones star Samsung’s latest flagship, the Samsung Galaxy Note 9.
The first advert pokes fun at the lack of stylus on the iPhone X and the second one focuses on the power of the Note 9.
Samsung’s Ingenious Campaign
Samsung’s ‘Ingenious’ campaign is a clever marketing strategy that highlights the features of its devices by comparing them directly to Apple’s iPhone. The campaign’s name itself is a play on words, suggesting that Samsung’s innovations are more ‘ingenious’ than those of its competitor. The adverts are set in a mock Apple Store, where a customer asks an Apple employee about features that are available on Samsung devices but missing on the iPhone.
In the first advert, a customer inquires about the availability of a stylus for the iPhone X. The Apple employee awkwardly explains that the iPhone does not support a stylus, while the customer points out that the Samsung Galaxy Note 9 comes with the S Pen, a versatile tool that offers a range of functionalities from taking notes to controlling the phone remotely.
Highlighting the Power of the Note 9
The second advert focuses on the power and performance of the Samsung Galaxy Note 9. A customer asks the Apple employee about the processing power and battery life of the iPhone X. The employee struggles to match the specifications of the Note 9, which boasts a powerful Snapdragon 845 processor, up to 8GB of RAM, and a massive 4,000mAh battery. These features make the Note 9 a powerhouse for multitasking, gaming, and productivity.
The adverts also subtly highlight other features of the Note 9, such as its large 6.4-inch Super AMOLED display, dual-camera system with advanced AI capabilities, and expandable storage up to 1TB with a microSD card. These features are designed to appeal to power users who demand the best performance and versatility from their smartphones.
Consumer Reactions
The ‘Ingenious’ adverts have sparked a lot of discussions online, with many consumers appreciating Samsung’s humorous and bold approach. Some viewers find the adverts entertaining and informative, while others see them as a direct attack on Apple. Regardless of the opinions, the adverts have successfully drawn attention to the unique features of the Samsung Galaxy Note 9.
What do you guys think? Does the new Samsung ‘Ingenious’ adverts make you want to buy the new Samsung Galaxy Note 9? Leave a comment below and let us know.
Source Samsung / YouTube
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