4G is becoming popular in many emerging markets across the globe, and Samsung is ready to target customers with compatible smartphones.
The Korean giant recently revealed that it will only launch 4G compatible smartphones in India from now on.
“There is huge conversion happening from feature phones to smart phones at the entry level. This migration will continue. All the future launches, including entry-level segment, will have 4G facilities and we will sell 4G devices. But at the same time, there will be certain set of feature phones users because of price points,” said the company’s Vice President (Mobiles Business) Manu Sharma.
The company has lost market share in several key markets across the globe, and this move, provided the company does it’s pricing right, can help them regain some of the lost market share. They have to offer smartphones with good specifications and a competitive pricing strategy to increase its sales.