Samsung has announced a new partnership with Transport for London to highlight Google’s new Circle to Search feature, which first launched on the new Samsung Galaxy S24 smartphone with a new Tube Map. The original London Tube map was designed 90 years ago.
In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device where users can instantly search anything you see on your phone, without switching apps. It can quickly help you find a recipe for something delicious you saw on social or where to buy the shirt someone’s wearing in a photo by drawing a simple gesture with the S Pen or finger.
As part of the two-week collaborative takeover, the limited-edition map, which has been designed to work as a functional map of the Tube network, will be on display on Circle line platforms at five stations: King’s Cross, Blackfriars, Westminster, Liverpool Street, and Paddington. While not replacing the current Tube map, it shows all 11 London Underground lines, and also temporarily shows the Circle line as the ‘Circle to Search’ line.
The Evolution of the Tube Map
The London Tube map has undergone numerous changes since its inception. Harry Beck’s original design in 1933 was revolutionary because it simplified the complex web of underground lines into a more understandable format. Beck’s map was not geographically accurate but was designed to make navigation easier for passengers. Over the years, the map has been updated to include new lines and stations, but the core design principles have remained largely unchanged. This new circular redesign is a significant departure from the traditional layout, aimed at highlighting the innovative Circle to Search feature on the Samsung Galaxy S24.
Circle to Search: A Game-Changing Feature
The Circle to Search feature on the Samsung Galaxy S24 is a groundbreaking tool that leverages Google’s advanced search capabilities. This feature allows users to search for information without leaving the app they are currently using. For instance, if you see a recipe on a social media platform, you can use the Circle to Search feature to find more details about it instantly. Similarly, if you come across a photo of someone wearing a shirt you like, you can quickly find out where to buy it by drawing a simple gesture with the S Pen or your finger. This seamless integration of search functionality into everyday smartphone use is expected to revolutionize how people interact with their devices.
The partnership between Samsung and Transport for London is not just about promoting a new feature; it also aims to enhance the commuting experience for millions of Londoners. The redesigned Tube map serves as a functional tool for navigating the city’s extensive underground network while also introducing commuters to the innovative capabilities of the Galaxy S24. By placing the limited-edition maps at key stations like King’s Cross, Blackfriars, Westminster, Liverpool Street, and Paddington, Samsung ensures that a large number of commuters will have the opportunity to interact with the new design and discover the benefits of the Circle to Search feature.
You can find out more details about the new partnership between Samsung and Transport for London and the new Tube Map over at Samsung’s website at the link below.
Source Samsung
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