We’ve heard in the past that Samsung is working on a new smartphone series which was even spotted on Zauba in the past as well.
Recently, a mysterious new smartphone was found on Samsung’s website, revealing some information about a new smartphone carrying a model number SM-E700H.
Specifications and Features
This appears to be a new series, possibly the E series, and judging by the information revealed by the user agent profile, it appears to be a mid-range offering from the Korean manufacturer. There’s a 5.5-inch display sporting a resolution of 1280 by 720 pixels, which is quite standard for mid-range devices, providing a decent balance between screen clarity and battery life. The device is powered by a dual-core processor clocked at 1.5GHz, which should be sufficient for everyday tasks such as browsing, social media, and light gaming. Additionally, it runs Android 4.4 KitKat as its operating system, which, while not the latest version, still offers a smooth and user-friendly experience.
The mid-range segment is crucial for Samsung as it allows the company to cater to a broader audience who are looking for reliable smartphones without the premium price tag. The 5.5-inch display size is particularly popular among users who enjoy media consumption on their devices, such as watching videos or playing games.
Potential Launch and Market Impact
There’s no word about the launch of the alleged device, but if it’s happening any time soon, we can expect the device to see the light of the day at CES 2015 next month in Las Vegas. Samsung has already announced its keynote which will take place on January 5th in Las Vegas. The company may unveil a new handset, it could be the SM-E700H, but there are other possibilities too. CES is a significant event for tech companies to showcase their latest innovations, and Samsung often uses this platform to introduce new products.
The introduction of the E series could signify Samsung’s strategy to diversify its product lineup further. By offering a new series, Samsung can target specific market segments more effectively. For instance, the E series could be aimed at users who prioritize screen size and multimedia capabilities but do not require the high-end specifications of the flagship Galaxy S series.
Moreover, the mid-range market is highly competitive, with numerous manufacturers vying for consumer attention. Brands like Xiaomi, Motorola, and Huawei have been making significant strides in this segment, offering feature-rich smartphones at competitive prices. Samsung’s entry with the E series could potentially shake up the market dynamics, provided they price the device strategically and offer compelling features.
We’ll update you as soon as we get to hear anything about it. The anticipation around the SM-E700H is building, and it will be interesting to see how Samsung positions this new series in its overall product strategy. The success of the E series could pave the way for more innovations and offerings from Samsung in the mid-range segment.
Source: Samsung, PhoneArena
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