Samsung has announced that it has opened a new Samsung KX experience space in London, the space is at Kings Cross in London.
The 20,000 foot space is located at London’s Coal Drops Yard and it is designed to bring together innovation and culture.
To celebrate the grand opening of Samsung KX, urban female artist Mabel, who is local to King’s Cross, performed with her band, DJ and dancers, across a stacked three-story stage over nine meters high. As the world’s first vertical gig, the occasion was optimized for capturing on smartphone cameras and sharing instantly on social media. The iconic kissing point in Coal Drops Yard provided the perfect setting for the event.
“With Samsung KX, we are creating a brand-new space for the local community, but we’re going about it in a unique way,” said Y H Lee, Global CMO of Samsung Electronics. “This destination will be an incredible blend of local culture, face to face learning and innovation. We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless, and Samsung KX is a place where infinite possibilities are made real.”
You can find out more information about the new Samsung KX experience in London over at their website at the link below.
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