We recently heard that Samsung was shutting down their Milk Music service in some countries, although Samsung has now launched the service in China.
Samsung has recently released their music streaming service in China, the service will offer local content and will have one million tracks available.
Features of Samsung Milk Music in China
As well as streaming tracks, the service also comes with a number of radio stations in China. This feature is designed to cater to the diverse musical tastes of Chinese users, offering a blend of both international hits and local favorites. The radio stations are curated to provide a seamless listening experience, whether users are in the mood for pop, rock, classical, or traditional Chinese music.
The music streaming service is only compatible with Samsung’s latest devices in China. This includes the new Samsung Galaxy S7, the Galaxy S7 Edge, and the Galaxy A9 Pro. By limiting compatibility to their latest devices, Samsung ensures that users have the best possible experience with high-quality audio streaming and advanced features that older devices may not support.
Potential Expansion and Market Strategy
There have been rumors that Samsung is interested in purchasing the music streaming service Tidal, which is owned by Jay Z. Although Samsung has denied these rumors, the potential acquisition could be a strategic move to enhance their music streaming capabilities and compete with other major players in the market like Spotify and Apple Music. Tidal is known for its high-fidelity sound quality and exclusive content, which could complement Samsung’s existing offerings and attract a broader audience.
The launch of Milk Music in China is a significant step for Samsung as it taps into one of the largest and most dynamic markets in the world. China’s music streaming market is highly competitive, with established players like Tencent Music and NetEase Cloud Music dominating the scene. By offering localized content and exclusive features, Samsung aims to carve out a niche for itself and attract Chinese consumers who are looking for a premium music streaming experience.
In addition to the one million tracks available at launch, Samsung plans to continuously update the library with new releases and exclusive content. This commitment to providing fresh and relevant music is crucial for retaining users and encouraging them to stay within the Samsung ecosystem.
Moreover, Samsung’s focus on integrating Milk Music with its latest devices highlights the company’s strategy of creating a seamless and interconnected user experience. By offering exclusive services that are only available on their newest smartphones, Samsung can drive sales of their hardware while also building a loyal customer base for their software services.
The launch of Samsung Milk Music in China represents a bold move to expand their presence in the global music streaming market. With a robust library of tracks, curated radio stations, and exclusive compatibility with their latest devices, Samsung is well-positioned to attract Chinese consumers and compete with established players. While the rumors of acquiring Tidal remain unconfirmed, such a move could further strengthen Samsung’s music streaming portfolio and enhance their competitive edge.
Source Sammobile
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