Samsung has revealed that their new Samsung Galaxy S8 smartphone has been more popular than the previous model, the Samsung Galaxy S7, so far.
The company announced that it received 30 percent more pre-orders of the Samsung Galaxy S8 in the US over the Galaxy S7. You can see a statement from the company below.
“We are delighted to see the response to the Galaxy S8 and S8+,” remarked Samsung Electronics America president Tim Baxter. “The Galaxy S8 and S8+ are a result of that recommitment and the market has responded — with a more than 30 percent year-over-year growth in pre-orders versus the record pre-orders we had with Galaxy S7, making it our best ever. The response is humbling, energizing and points to a great launch week. We aim to push the boundaries of what’s possible in the name of a better, smarter, more exciting experience for our consumers.”
Innovative Features of the Samsung Galaxy S8
The Samsung Galaxy S8 and S8+ come packed with a range of innovative features that have likely contributed to their popularity. One of the standout features is the Infinity Display, which offers a near bezel-less, full-frontal, edge-to-edge screen. This design not only provides a more immersive viewing experience but also makes the device more comfortable to hold.
Another significant upgrade is the introduction of Bixby, Samsung’s intelligent personal assistant. Bixby is designed to make interacting with your phone more intuitive and seamless. It can assist with tasks, provide contextual information, and even control smart home devices. This feature sets the Galaxy S8 apart from its competitors and adds to its appeal.
The Galaxy S8 also boasts an improved camera system. The 12MP rear camera and 8MP front camera come with enhanced image processing capabilities, ensuring that users can capture high-quality photos even in low-light conditions. The camera’s multi-frame processing feature takes multiple shots and combines them to create the best possible image.
Market Impact and Consumer Reception
The strong pre-order numbers for the Galaxy S8 and S8+ indicate a positive market reception. This success is crucial for Samsung, especially following the challenges faced with the Galaxy Note 7. The Note 7’s battery issues led to a global recall, and Samsung has since been focused on regaining consumer trust and market share.
The Galaxy S8’s success can also be attributed to Samsung’s extensive marketing efforts and strategic partnerships. For instance, Samsung has collaborated with various carriers and retailers to offer attractive pre-order incentives, such as free Gear VR headsets and premium content bundles. These promotions have undoubtedly played a role in driving pre-order numbers.
Moreover, the Galaxy S8’s launch timing has been advantageous. With no major flagship releases from competitors like Apple or Google during the same period, Samsung has had the opportunity to capture the spotlight and attract consumers looking to upgrade their devices.
It looks like the new Samsung Galaxy S8 and S8 Plus are already a hit for Samsung, and they could end up being Samsung’s most popular smartphones to date. The combination of innovative features, strong marketing efforts, and positive consumer reception suggests that the Galaxy S8 series will continue to perform well in the market.
As Samsung continues to push the boundaries of smartphone technology, it will be interesting to see how the Galaxy S8 and S8+ influence future device designs and consumer expectations. The success of these models sets a high bar for future releases and reinforces Samsung’s position as a leader in the smartphone industry.
Source Venturebeat
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