It looks like RIM’s Blackberry Messenger may be headed to both Google’s Android platform and also Apple’s iOS platform, according to the Boy Genius Report who are citing multiple sources.
According to the BGR, the BBM app will either be offered for free or will be charged for with a one-time fee, and it looks like the Android version will launch sometime this year with the iOS version shortly afterwards.
Why RIM Might Expand BBM to Other Platforms
It might seem a bit strange for RIM to want to bring the software that is responsible for keeping BlackBerry devices in the hands of countless potential defectors, but in the big picture, we think it could make sense. The company is getting very frustrated with applications like WhatsApp and Kik offering third-party experiences based on a concept RIM invented, and RIM apparently wants to own the space.
By expanding BBM to Android and iOS, RIM could potentially tap into a much larger user base. This move could help the company stay relevant in a market that is increasingly dominated by other messaging apps. For instance, WhatsApp boasts over 2 billion users worldwide, while Kik has a strong following among younger demographics. By making BBM available on more platforms, RIM could attract users who are looking for a reliable and secure messaging service.
Potential Features and Benefits
BBM has long been praised for its security features, which include end-to-end encryption and the ability to retract messages. These features could make BBM an attractive option for users who are concerned about privacy. Additionally, BBM offers unique features such as BBM Channels, which allow users to create and join communities based on their interests. This could set BBM apart from other messaging apps that focus solely on one-on-one or group messaging.
Moreover, BBM’s integration with BlackBerry’s enterprise solutions could make it a valuable tool for businesses. Companies that use BlackBerry’s enterprise services could benefit from having a unified messaging platform that works across different devices and operating systems. This could streamline communication and improve productivity.
Head on over to the Boy Genius Report and check out the full details on BlackBerry Messenger for Android and iOS.
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