Earlier this week we heard that RIM was now accepting Android application submissions for its BlackBerry PlayBook platform, and now it looks like RIM is making a concerted effort to encourage developers to submit applications for the platform.
RIM’s developer executive, Alec Saunders, announced on Twitter that if developers submit Android applications to the BlackBerry App World by the 13th of February, they will receive a free BlackBerry PlayBook tablet.
Shh…. Android Devs – submit your Android app to BB AppWorld by Feb 13 and get a free Playbook –> tools here: bit.ly/w758Ci
Incentives for Developers
RIM is clearly hoping that this latest move will incentivize developers to submit applications to the platform. By offering a free BlackBerry PlayBook tablet, RIM is not only providing a tangible reward but also an opportunity for developers to test their applications on the actual hardware. This can be particularly appealing for developers who are looking to expand their reach to different platforms without incurring additional costs.
The PlayBook, which has received mixed reviews since its launch, could benefit significantly from a broader range of applications. More apps could make the device more appealing to consumers, thereby increasing its market share. This strategy of enticing developers with free hardware is not new but has proven effective in the past. For instance, Google has previously offered free Nexus devices to developers to encourage app development for its Android platform.
How to Participate
All developers have to do is port and submit their application to the BlackBerry App World by the 13th of February. Porting an Android app to the PlayBook platform is made easier by the tools and resources provided by RIM. The company has made available a range of tools to assist developers in this process, including the BlackBerry Runtime for Android Apps, which allows Android applications to run on the PlayBook with minimal modifications.
Developers can find more information and the necessary tools on the official BlackBerry developer website. The process involves registering as a developer, downloading the necessary SDKs, and following the guidelines for porting and submitting the app. The entire process is designed to be as straightforward as possible to lower the barrier to entry for developers.
RIM’s strategy here is twofold: not only are they looking to increase the number of applications available on the PlayBook, but they are also aiming to create a buzz within the developer community. By setting a deadline, they are creating a sense of urgency, which can lead to a flurry of activity and submissions.
RIM are obviously hoping that this latest move will get developers to submit applications to the platform, and all developers have to do is port and submit their application to the BlackBerry App World by the 13th of February. You can find out more information over at the official BlackBerry developer website.
Source All Things D, Techmeme
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