RIM, a company which was once dominant in the smartphone market seems to be unable to keep up with the likes of Android and Apple’s iOS, and now it would appear that RIM may be considering a new direction for the company.
According to a recent report by The Telegraph, who spoke to RIM’s CEO, Thorsten Heins, RIM is considering licensing their new BlackBerry 10 OS to other manufacturers.
“We don’t have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There’s different options we could do that we’re currently investigating.
“You could think about us building a reference system, and then basically licensing that reference design, have others build the hardware around it – either it’s a BlackBerry or it’s something else being built on the BlackBerry platform.”
This could actually be a good move by RIM, their new BlackBerry 10 platform is expected to launch next year, and giving other manufacturers the opportunity to produce devices based on BB10 could actually help the platform grow.