Qualcomm has announced that it is changing the name of its Snapdragon processors, the company will now call the processor the Qualcomm Snapdragon Mobile Platform.
The company says that they are dropping the processor word from their brand as it does not adequately describe their mobile offerings.
The Qualcomm Snapdragon Mobile Platform takes our offerings beyond a single chip. While the single processor form factor is truly a system-on-a-chip (SoC), housing custom technology like an integrated modem, CPU, GPU, and DSP, there is a lot more going on outside of the chip that is designed to ultimately support a wide variety of devices. Technologies from the RF Front End — without which your mobile device wouldn’t be able to acquire a signal, make a phone call, or surf the web — to Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi (802.11ac and 11ad), touch controllers, and finger print technology, are all engineered to work together with the SoC to deliver a superior and smooth user experience.
With the Snapdragon mobile platform we can now articulate the value that we provide to a device manufacturer — from developing algorithms for great pictures and videos, to making sure that the battery is long lasting. More importantly, the word “platform” will be used to explain the combined key user experiences — camera, connectivity, battery life, security, immersion — that these essential technologies are designed to deliver. And these experiences are not just for smartphones anymore, but are applicable across verticals such as automotive, IoT, and mobile PCs.
You can find out more details about the change of name to the new Qualcomm Snapdragon Mobile Platform over at Qualcomm at the link below.
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