Porsche has announced a delay of its beautiful Taycan Cross Turismo electric vehicle. The vehicle was expected to debut in late 2020, but Porsche CEO Oliver Blume announced it wouldn’t debut until early 2021. As for why the car is delayed, Porsche cites strong demand for the current version of the Taycan.
Reasons Behind the Delay
The automaker was clear that it’s not going to cancel any projects due to the ailing automotive market thanks to the coronavirus pandemic. Porsche has been successful during the coronavirus and expects to sustain double-digit profit margins in 2020. Blume noted that there is no disadvantage for Porsche and that it is merely optimizing its production plan. This strategic decision allows Porsche to focus on meeting the high demand for the existing Taycan models, ensuring that customers receive their vehicles in a timely manner.
The Taycan Cross Turismo is an eagerly anticipated model, offering a more spacious and versatile option for electric vehicle enthusiasts. The delay, while disappointing to some, is seen as a move to ensure that the vehicle meets Porsche’s high standards of quality and performance. By taking additional time, Porsche aims to perfect the Cross Turismo, ensuring it delivers the exceptional driving experience that the brand is known for.
Porsche’s Market Performance
The automaker credits increased demand in China for helping the company to generate more earnings than any other European automaker in the first half of 2020. Porsche specifically credits robust sales of the Taycan, 911 Turbo, and 911 Targa for helping to maintain sales momentum during the pandemic. The Chinese market has shown a strong appetite for luxury and performance vehicles, and Porsche has capitalized on this trend by offering models that cater to these preferences.
In addition to China, Porsche has seen steady demand in other key markets, including Europe and North America. The Taycan, Porsche’s first fully electric sports car, has been a significant success, attracting both traditional Porsche enthusiasts and new customers interested in electric mobility. The Taycan’s impressive performance, cutting-edge technology, and sleek design have made it a standout in the electric vehicle market.
Porsche’s ability to navigate the challenges posed by the coronavirus pandemic is a testament to its strong brand and loyal customer base. The company’s focus on innovation and quality has allowed it to maintain its position as a leader in the luxury automotive market. Despite the global economic uncertainty, Porsche’s commitment to its long-term strategy and investment in new technologies has positioned it well for future growth.
Looking ahead, Porsche plans to continue expanding its electric vehicle lineup, with the Taycan Cross Turismo being a key part of this strategy. The Cross Turismo will offer a unique combination of performance, practicality, and sustainability, appealing to a broad range of customers. By delaying the launch, Porsche is ensuring that the vehicle meets the high expectations of its customers and sets a new benchmark in the electric vehicle market.
In conclusion, while the delay of the Taycan Cross Turismo is a setback, it is a strategic decision that reflects Porsche’s commitment to quality and customer satisfaction. The strong demand for the current Taycan models, coupled with the company’s robust performance during the pandemic, underscores Porsche’s resilience and ability to adapt to changing market conditions. As the automotive industry continues to evolve, Porsche remains at the forefront, driving innovation and setting new standards for excellence.
[via Auto News]
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