Following on from the PlayStation Vita price drop in Japan a few months ago, which helped boost sales of Sony’s PS Vita handheld gaming console considerably, stores throughout the US are now advertising a surprise PlayStation Vita price drop from $299.99 down to $199.97 for the Wi-Fi and 3G PS Vita console, even after Sony said a PlayStation Vita price drop would not happen.
Details of the PlayStation Vita Price Drop Bundle
The PlayStation Vita price drop bundle includes a PS Vita 8GB memory card and a voucher for a free PlayStation Network game when you sign up for a data plan. This enticing offer is designed to attract more customers and provide added value to the purchase. The image above was snapped at the Century City store in LA, showcasing the new pricing prominently.
The Joystiq gaming website made a few calls explaining: “once we started hitting the phones, we called each and every Sony store location to confirm. An employee at the Denver location surmised this was a permanent price drop due to a discontinuation of the model and said there was no time frame on the sale in his system, which means Sony can end the sale whenever.”-“New Jersey and Las Vegas locations also told me the 3G model was being discontinued”
Impact and Implications of the Price Drop
This price drop is significant for several reasons. Firstly, it makes the PS Vita more accessible to a broader audience, potentially increasing its user base. The inclusion of an 8GB memory card and a free PlayStation Network game adds further value, making the bundle an attractive option for gamers looking for a portable gaming solution.
Moreover, the discontinuation of the 3G model suggests that Sony might be shifting its focus towards Wi-Fi-only models or possibly preparing for a new iteration of the handheld console. This move could be part of a broader strategy to streamline their product offerings and focus on more popular or profitable models.
For a full list of all the stores across the US with the new PlayStation Vita price drop bundle available, jump over to the Joystiq website.
Additionally, this price drop could have a ripple effect on the gaming market. Competitors might feel pressured to lower their prices or offer similar bundles to stay competitive. This could lead to a more dynamic and competitive market, benefiting consumers with better deals and more choices.
The unexpected PlayStation Vita price drop in the US is a strategic move by Sony that could significantly impact the handheld gaming market. By making the PS Vita more affordable and adding value through bundled offers, Sony is likely to attract more customers and potentially increase its market share. The discontinuation of the 3G model hints at possible future developments, making this an exciting time for fans of handheld gaming.
Source: Joystiq
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