We have featured a wealth of weird and wonderful creations here on Geeky Gadgets over the years but never a guitar that you could also eat.
Here enters the Tortilla Chip Guitar that is both playable and edible, allowing you to stay nourished during your gigs. Check out the video below to learn more.
And before you ask, yes, it’s both edible and playable. The idea comes from American food chain Moe’s Southwest, who have created this huge piece of crunchy music to promote their upcoming free queso day Quesopalooza. “We started talking about how cool it would be to create an actual guitar out of chips,” Moe’s creative director Brandon Friedman explains. “Then we said, what if it could actually play? And finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.
The Creation Process
The creation of the Tortilla Chip Guitar was no small feat. It required a combination of culinary expertise and musical craftsmanship. The team at Moe’s Southwest Grill collaborated with food scientists and guitar makers to ensure that the guitar was not only edible but also functional. The body of the guitar was crafted from a giant tortilla chip, reinforced with edible adhesives to maintain its structure. The strings, while not made of traditional materials, were designed to produce sound when strummed, making it a fully playable instrument.
The process began with designing a mold for the tortilla chip guitar body. Once the mold was ready, a special dough was prepared and baked to create a large, sturdy chip. This chip was then carefully shaped and assembled to form the guitar body. Edible adhesives and coatings were applied to ensure the chip’s durability and to give it a glossy finish. The final step involved attaching the strings and tuning the guitar to ensure it could produce music.
Promotional Impact
The Tortilla Chip Guitar was more than just a quirky invention; it was a brilliant marketing strategy. Moe’s Southwest Grill used this unique creation to generate buzz and excitement around their Quesopalooza event. The guitar served as a conversation starter, drawing attention to the brand and its offerings. The promotional video showcasing the guitar being played and then smashed to promote the event went viral, garnering millions of views and shares on social media platforms.
This innovative approach to marketing highlights the importance of creativity and thinking outside the box. By combining food and music, Moe’s Southwest Grill was able to create a memorable and engaging campaign that resonated with their audience. The Tortilla Chip Guitar not only showcased the brand’s playful and fun personality but also emphasized their commitment to providing unique and enjoyable experiences for their customers.
The Tortilla Chip Guitar is a testament to the power of creativity and innovation in marketing. It demonstrates how a simple idea, when executed well, can capture the imagination of the public and create a lasting impact. Whether you’re a fan of music, food, or just enjoy quirky inventions, the Tortilla Chip Guitar is sure to leave a lasting impression.
Source: Adafruit
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