Since the pandemic started, the process of buying a new car has changed significantly. Many vehicles are in short supply, and many dealerships are placing absurd markups on vehicles. Unfortunately, many consumers are willing to pay those absurd markups when they need a new vehicle.
One of the vehicles seeing absurd markups is Ford’s all-electric Mustang Mach-E. The automaker had planned a price increase that went into effect on April 13, but that price increase has reportedly been canceled. Before anyone gets excited, Ford didn’t cancel the price increase because components got cheaper or it had a change of heart.
Rather, the price increase was canceled because Ford is accepting no more orders for 2022 Mach-E vehicles. Ford had previously stopped taking orders for some of the high-end versions of its electric vehicle, but two lower-end versions were still available. However, no more 2022 model year orders are being accepted, and anyone who has not yet ordered will have to wait for the 2023 model.
Impact of the Pandemic on Car Buying
The COVID-19 pandemic has disrupted supply chains globally, leading to a shortage of semiconductor chips, which are crucial for modern vehicles. This shortage has caused production delays and reduced the availability of new cars. As a result, dealerships have fewer vehicles on their lots, and the ones that are available often come with hefty markups. Consumers, desperate for new vehicles, are sometimes left with no choice but to pay these inflated prices.
Moreover, the pandemic has accelerated the shift towards online car buying. Many consumers now prefer to complete the car buying process from the comfort of their homes, avoiding physical visits to dealerships. This shift has led to an increase in online sales platforms and virtual showrooms, making it easier for consumers to compare prices and models. However, the convenience of online shopping does not always translate to better deals, especially in a market with limited supply.
The Mustang Mach-E: A Popular Choice
The Ford Mustang Mach-E has quickly become a popular choice among electric vehicle enthusiasts. Its sleek design, impressive range, and advanced technology make it a strong competitor in the EV market. The Mach-E offers several variants, including the Select, Premium, California Route 1, and GT, catering to different preferences and budgets.
Despite its popularity, the Mach-E has not been immune to the challenges faced by the automotive industry. The high demand for this electric SUV, combined with production constraints, has led to long waiting times for new orders. Ford’s decision to halt orders for the 2022 model year is a testament to the overwhelming demand and the company’s struggle to keep up with it.
For consumers eagerly awaiting the 2023 model, there is hope that Ford will address some of the supply chain issues and ramp up production to meet the growing demand. The 2023 Mach-E is expected to come with some updates and improvements, making it an even more attractive option for potential buyers.
The pandemic has significantly altered the car buying landscape, with supply shortages and high markups becoming the new norm. The Ford Mustang Mach-E, despite its popularity, has not been spared from these challenges. As consumers navigate this new reality, it is essential to stay informed and be prepared for potential delays and price increases when purchasing a new vehicle.
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