Both Orange and T-Mobile, which are now one company after a recent merger, currently offer a subsidised iPad in the UK, and it looks like they will now be offering a subsidised iPad 2.
Orange recently confirmed on Twitter that they will be offering the iPad 2 here in the UK, although they haven’t released any information on what contracts will be available and also how much the iPad will be subsidised by.
Expected Pricing and Contract Details
We suspect Orange will be offering similar deals for the iPad 2 as they did with the original iPad, with prices starting at £199 when people signed up to a two-year contract. The company recently dropped the price of this to £99 just before the iPad 2 launch. This move was likely aimed at clearing out existing stock to make way for the new model.
The subsidised pricing model has been a popular strategy for mobile carriers to attract customers who might be hesitant to pay the full retail price upfront. By spreading the cost over a contract period, it becomes more manageable for consumers. This approach also ensures customer loyalty for the duration of the contract, which is beneficial for the carrier.
Comparing iPad Models
Apple has now revealed the iPad 3, which is sold alongside the iPad 2. The iPad 3 features several upgrades over its predecessor, including a higher resolution Retina display, a faster A5X processor, and improved camera capabilities. For those interested in the differences between the two tablets, have a look at our iPad 3 vs iPad 2 guide.
The iPad 2, while not as advanced as the iPad 3, still offers a robust set of features that make it a viable option for many users. It includes a dual-core A5 chip, front and rear cameras, and a 9.7-inch display. For users who do not require the latest technology, the iPad 2 remains a solid choice, especially when offered at a subsidised price.
Market Impact and Consumer Choices
The introduction of subsidised iPads by carriers like Orange and T-Mobile is likely to have a significant impact on the tablet market in the UK. It makes high-quality tablets more accessible to a broader audience, which could lead to increased adoption rates. This strategy also puts pressure on other carriers and retailers to offer competitive pricing and deals.
For consumers, the availability of subsidised iPads provides more options and flexibility. It allows them to choose a device that fits their needs and budget without having to make a large upfront investment. Additionally, the contract-based model often includes data plans, which can be a convenient way to stay connected on the go.
The merger of Orange and T-Mobile and their subsequent offering of subsidised iPads, including the iPad 2, is a significant development in the UK market. It provides consumers with more affordable options and could drive higher adoption rates for tablets. As always, potential buyers should carefully consider the terms of the contract and the total cost over the contract period before making a decision.
via TFTS
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