The new OnePlus 3 was made official yesterday and the device is the company’s latest flagship smartphone. It has now been revealed that OnePlus will be focusing on high-end devices and will not be launching any mid-range handsets.
Last year, OnePlus launched the OnePlus X, which was a mid-range device. However, the company will not be doing the same this year. Instead, they will focus on the OnePlus 3 and other high-end devices.
OnePlus Shifts Focus to High-End Market
OnePlus CEO Peter Lau recently spoke to Engadget and confirmed that they are not making a new version of the OnePlus X. Instead, they are focusing on high-end devices like the new OnePlus 3. This strategic shift indicates that OnePlus aims to compete more directly with other flagship smartphones from companies like Apple, Samsung, and Google.
The OnePlus 3 comes with some impressive specifications. The handset has a 5.5-inch Full HD display, which offers vibrant colors and sharp details, making it ideal for media consumption and gaming. Under the hood, it is powered by a Qualcomm Snapdragon 820 processor, which ensures smooth performance and efficient multitasking.
Impressive Hardware and Features
There is also 6GB of RAM and 64GB of storage, providing ample space for apps, photos, and videos. The high-end cameras are another highlight of the device. On the front, there is an 8-megapixel camera, perfect for selfies and video calls. On the back, there is a 16-megapixel camera, which comes with advanced features like phase detection autofocus and optical image stabilization, ensuring high-quality photos and videos even in low light conditions.
The handset also comes with a 3000 mAh battery, which supports fast charging. This means you can quickly recharge your phone and get back to using it without long interruptions. The device runs on Oxygen OS, which is based on Android Marshmallow. Oxygen OS offers a near-stock Android experience with some additional customization options and features that enhance usability.
OnePlus has always been known for offering high-quality devices at competitive prices, and the OnePlus 3 is no exception. By focusing on high-end devices, OnePlus aims to deliver premium features and performance that can rival other flagship smartphones in the market.
In addition to the hardware, OnePlus also focuses on providing a seamless software experience. Oxygen OS is designed to be fast and responsive, with regular updates to ensure security and performance improvements. The company also listens to user feedback and incorporates new features based on customer suggestions.
The decision to discontinue the OnePlus X series and focus solely on high-end devices like the OnePlus 3 reflects the company’s commitment to delivering top-tier smartphones. This move is likely to attract tech enthusiasts and power users who are looking for a premium smartphone experience without the premium price tag.
The OnePlus 3 represents a significant step forward for the company. With its impressive specifications, high-end cameras, and fast charging capabilities, it is poised to be a strong contender in the flagship smartphone market. By focusing on high-end devices, OnePlus aims to provide users with the best possible smartphone experience, setting itself apart from competitors in the process.
Source Engadget
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