O2 has announced plans that it will be launching a new service to provide free Wi-Fi access in the UK, called O2 Wifi. O2 is aiming to create a scaled Wi-Fi platform within the UK that will have at least double the number of premium hotspots currently offered by BT Openzone and The Cloud combined by 2013.
Access to the hotspots will be through a simple sign-up process and will be free to both O2 and non-O2 mobile customers. The service will have fair-usage limits in place and will be subsidised by advertising to help keep the service free.
O2 will begin the roll-out immediately by replacing its existing 450 Cloud hotspots in its retail and offices throughout the UK. Then continue to extend coverage of the Wi-Fi service through shops, restaurants, retail outlets together with both outdoor and indoor locations across the UK.