Following on from the launch of its GeForce GTX 1080 and GTX 1070 graphics cards, NVIDIA has this week announced a number of price cuts to its previous generation graphics cards.
Reducing the price of the GeForce GTX 980 Ti, GeForce GTX 980, and GeForce GTX 970 with the aim of clearing inventory is to make room for the latest generation GTX 1080 and GTX 1070 cards.
Significant Price Reductions
The price of the $620 GTX 980 Ti has been cut by $125, and is now reduced to $495~499. This substantial price drop makes the GTX 980 Ti an attractive option for gamers who want high performance without breaking the bank. The GTX 980 Ti, known for its powerful performance and ability to handle demanding games at high settings, now offers even more value for money.
While the GTX 980 has had a price cut of $75, bringing its price down from $399 to a more affordable $324, less than the launch-price of the GTX 970. The GTX 980, which was once NVIDIA’s flagship card, still holds up well in modern gaming scenarios, providing excellent performance for 1080p and even 1440p gaming.
The hugely popular GTX 970 graphics card, which is now at “the dusk of its market life”, sees its price cut by $25, bringing it down from $289 to $265. The GTX 970 has been a favorite among gamers for its balance of performance and price, and this price reduction makes it an even more compelling choice for budget-conscious gamers.
Impact on the Market
These price cuts are not just about clearing inventory; they also have a significant impact on the market. By reducing the prices of these older models, NVIDIA is making high-performance graphics cards more accessible to a broader audience. This strategy can attract gamers who may have been hesitant to upgrade due to budget constraints.
Moreover, these price reductions can influence the second-hand market. As new prices drop, the resale value of used GTX 980 Ti, GTX 980, and GTX 970 cards will also decrease, making them more affordable for those looking to upgrade their systems without purchasing brand-new hardware.
For more specifications and information on the new GeForce GTX 1080 and GTX 1070 graphics cards jump over to the official NVIDIA website for pricing and worldwide availability. The GTX 1080 and GTX 1070 represent the latest in NVIDIA’s graphics technology, offering significant improvements in performance, power efficiency, and features over the previous generation.
In conclusion, NVIDIA’s decision to cut prices on its older generation graphics cards is a strategic move that benefits both the company and consumers. Gamers looking for high-performance graphics solutions now have more options at various price points, ensuring that there is something for everyone, whether they are looking for the latest technology or a great deal on a still-capable older model.
Source: TPU
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