Navigation applications for the Apple iPhone and Google Android smartphones are quite expensive, and Nokia has obviously seen an opportunity to entice customers to their range of mobile phones, as they are now giving away Ovi Maps and Navigation for free to customers who own a GPS enabled mobile phone.
Previously, Nokia customers only had access to basic navigation services for free, and they had to pay extra for the Ovi Maps and Navigation feature.
The services will be available on ten of Nokia’s GPS enabled smartphones from today which include the Nokia N97, Nokia 5800 Xpress Music and the Nokia E72. Nokia plans to make the free software available to all of their GPS enabled mobile phones over the coming months.
Expanding the Reach of Free Navigation
This strategic move by Nokia is not just a generous offer but a calculated effort to regain market share in the highly competitive smartphone industry. By providing free navigation services, Nokia aims to attract new customers and retain existing ones who might be tempted by the advanced features of Google Android phones and the Apple iPhone. The inclusion of popular models like the Nokia N97, Nokia 5800 Xpress Music, and Nokia E72 in the initial rollout is a clear indication of Nokia’s commitment to enhancing the user experience across its product range.
Moreover, the decision to extend this offer to all GPS-enabled Nokia phones over the coming months demonstrates Nokia’s long-term vision. This move could potentially set a new standard in the industry, pressuring other smartphone manufacturers to reconsider their pricing strategies for navigation services.
Implications for the Smartphone Market
This is great news for Nokia owners, but will it be enough to help Nokia’s falling sales as they lose out to Google Android phones and the Apple iPhone? The answer to this question lies in the broader implications of Nokia’s decision. By offering free navigation, Nokia is not only adding value to its devices but also addressing a significant pain point for users who rely on their smartphones for travel and navigation.
For instance, consider a frequent traveler who needs reliable navigation services. The cost of premium navigation apps on other platforms can add up over time. By switching to a Nokia phone with free Ovi Maps and Navigation, this user could save a considerable amount of money while enjoying a seamless navigation experience. This cost-saving aspect could be a compelling reason for many users to choose Nokia over its competitors.
Additionally, the move could spur innovation in the navigation app market. Competitors might be forced to enhance their offerings, either by reducing prices or adding new features, to stay competitive. This could lead to a better overall experience for consumers, regardless of the smartphone brand they choose.
via Cnet
Have a look and our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
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